October, 2011 ezine
Vol. III, Issue 10
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A Personal Note From Joy:
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Did you begin gearing up for the arrival of fall during September? Now that the fourth quarter is here, let’s maximize your success together! Let me know how I can create or support your goals and strategies.
The International Coach Federation conference in Vegas went well, for the most part. I’ll talk more about it below, but one thing is for sure, business owners and young coaches are starving for laser focused content with an expert by their side. An attendee who was walking by, stopped and stared at my banner –his brother had told him to ‘Aim High’ at the conference. He is a business owner who could use help with business strategy, and that is a big passion of mine. I am excited to begin working with him. Don’t you love synchronicities?
In response to the need for more focused direction for business leaders, I’ll be sending out a weekly newsletter. My intention is to provide you with more tools and proven resources to help you make money in your business. Look for my newsletter to arrive weekly into your inbox!
This month’s Featured News is: Tired of Spending Money on the Next Best Program? It’s time to work with an expert and proven resources to clarify and reach the goals that will truly make you feel like a Leader!
This month’s Q&A is a question from Carol who’s feeling the frustration and wants to move to the next level. I’ve coached many on this one!
Feedback from a pleased client this month:
“The value of our coaching is Joy’s reinforcement of consistently moving forward what we’ve got going in my company, and not allowing me to pull any punches. Making certain I keep my feet to the fire has truly been invaluable.”
As you begin to wrap up 2011 be sure to consider coaching now more than ever. Don’t waste another year away, or even these final months of 2011 – NOW is the time to finalize your strategy with an expert and system by your side!
Have an outstanding month,
P.S. You’re now able to download pdf’s, videos and audios from the ezine for easy listening/reading pleasure on any of your electronic devices.
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Featured News:
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Tired of Spending Money on the Next Best Leadership Program?
As I stated above, I recently participated in the International Coaching Federation’s annual conference. For the most part my experience was great. I met some really wonderful people and enjoyed the energy and passion throughout the event.
However, there was one key experience that led to frustration. There were several coaching companies at the conference that were exhibiting their coaching training or certification program. For those of you who know me, you know that I love competition, so this is not what led to my frustration. When I became frustrated was when I noticed what was not being offered.
For a business to succeed, whether it is a coaching business or any business for that matter, there needs to be a strong foundation! Many of these programs, although they may have great training tools, they are not teaching coaches the next level in what they need to build their business – knowing how to make money!
Passion is one part of creating a business, but the other part is being able to create a business built on solid, proven principles! Many programs are lacking this essential step.
If you are tired of spending money on the next best program, read my entire experience here: http://speedtoadvancement.com/2011/corporate-leadership/get-rid-of-cookie-cutter-coaching-companies-once-and-for-all
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Q&A
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I often find myself aggravated with the progress I’m making in my business. I feel I have a great service to provide, but I can’t seem to move to the next level. I’m not really sure where to go from here?
Carol in PA
A: Hi Carol, thanks for the question. First of all, know that you are not alone! I often receive this question and can hear the pain in your words. It is not easy to build a successful business, and there are a few key steps that need to be in place for you to truly succeed.
- Understand Your Why: One step that allows successful businesses to stand out in a crowd is knowing your why, and I don’t mean only the why of making money! Making money is a result of knowing your why. There are many businesses out there that can offer the same product or service, but the ones that are clear on their intention of “why”, will succeed at a higher rate. When you become clear on your why, your message will naturally follow.
- Speak to Your Audience: After you understand your why, you will know your audience. Many experts talk about having an ideal customer or client. This is key in developing a successful business. If you don’t know who you are speaking to, no one will be listening. Each and every message or promotion you develop should be speaking to this ideal audience.
- Build a Strong Foundation: When you understand your why and speak to your audience, you will be well on your way to building your strong foundation. Remember, nothing can be built to last if it doesn’t have a foundation that is sturdy!
So what’s your why, I’d love to hear it?
I appreciate all of your questions and am here to support you with your business building needs. If you are looking for additional support or tools for growing your business, please contact me. I look forward to helping you build a solid foundation.
To Your Success!
P.S. Submit YOUR question to Joy@JoyPecchia.com for future ezine issues.
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Monthly Reminders:
Our Speed To Advancement™ Certified Business Coaching Program has officially launched! You can join our program and first get certified – then receive ongoing support with our Coach Co-Op Program™!
For More Information: http://SpeedToAdvancement.com.
Register to secure your spot for the fall LeaderSHIP™ Journey click here for the details. A LeaderSHIP™ Coaching and Sailing Adventure!
Submit your question to Joy@JoyPecchia.com for the Q&A section of the ezine and look for my response in a future issue.
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